Pigeon Express

Brief:

Design a visual identity for an express delivery company. After researching similar companies I chose the pigeon for the logo for its uniqueness.

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Design Approach:

The approach for this project was a very fun and interesting since it was our first major project, the  inspiration for the logo was inspired by FED EX and other such express company’s. I liked the Fedex brand colours but preferred to use a similar purple as the Fed Ex be to dominant in the final project. i used similar purple but changed the CMYK values to produce a different shade of purple